POLITICS AND SOCIAL MEDIA
In recent years social Medias have become a popular environment for reporting of politics and election campaigns. YouTube and Facebook have begun to influence to political arena, particularly across the west as they are using new technologies to reach more extensive audiences and as well, in particular younger audiences. John Edwards was the first ever person to announce his candidacy via an online video posting US president. Edwards’ altered approach seems to have starting a trend where politics are shifting from traditional environments to modern environments including the cyber-world. Every candidate then attempted to outdo others by using every piece of technology available from blogs to tweets to mobile phone SMS and many more. YouTube rapidly became the most powerful.
If social media is the way of the future for politics, then particular candidates, who can use internet communication tools well, may benefit more from this shift to the cyber-world and be able to feel more confident and self-assured. They may be more advantaged than others in the way they are familiar with the tools and know how to best use them.It is almost a case of the traditional political environments have had their time and the new arena or atmosphere for them is in on internet.
social medias provide an easily accessible platform for communication, through this we can see the face of electoral campaigns changing as they utilize this form of interaction.
Dr. S.Y Quraishi who is the Cheif Election Commissioner of India said "Social media enjoys a tremendous reach globally, especially amongst the youth of today. We would like to harness this platform to motivate and educate the voters and stay engaged with them for enhancing their participation in the democratic electoral process and strengthening of our democracy". Dr. S. Y Quraishi's comment captured the main advantages of utilizing social medias within the political arena. In particular the shift from the traditional media to social media has provided a way for youth to be reached.
totally agree when you said YouTube is becoming the most powerfull
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