Produsage
The concept 'Produsage' incorporates the consumer individual and the producer individual, and it blurs the boundaries between the two. The distinction between them, was once apparent but has now faded. In an interview with Henery Jenkins in 2012 Axel Bruns provided a definition of produsage, "the collaborative and continuous building and extending of existing content in pursuit of further improvement".
http://p2pfoundation.net/Axel_Bruns_on_Produsage
According to Australian media scholar Axle Bruns,'produsage' has four defining features:
- Open to participation and communal evaluation
- Fluid heterarchy through the ad hoc meritocracies
- there is no clear hierarchy or centralized leadership in place.
- - Palimpsestic unfinished artifacts in a continuing process
- Common property and individual reward
Some examples include:
- Blogs
- YouTube
- Wikipedia
- Second Life
Wikipedia is an example of an open source software, where collaboration of knowledge can take place. It is a location where people can create new knowledge and ideas from already existing sources. These examples of open source software allows individuals to be active producers of new knowledge and passive consumers of existing sources - 'produsage'.
While Wikipedia is an example of collaborative knowledge, blogs on the other hand are run by bloggers who are more likely to wish to maintain control over the content and production of information. Comments can contribute though can be blocked as well.
Sharing ideas and expanding on existing knowledge can often result in some very successful outcomes.
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